Overview
We work closely with owners of a wide range of consumer and business databases that are correctly permissioned for third-party direct marketing use. Many partner databases are hosted in-house, so we can use them directly to enhance your customer data.
These datasets can also be used to profile and segment your existing customer base — helping you understand who your customers are and why they choose you.
Data enhancement options include
- Telephone numbers
- Fax numbers
- Additional contact names
- Residential or business location
- SIC codes & market sector codes
- Number of employees
- Small office / home office flags
- Credit score
- Financial information
- Geographic information & GIS mapping — location analysis, distance calculations, spatial and natural-boundary analysis
- Classification, segmentation and aggregation using factor, cluster and conjoint analysis
Who it’s for
- Customer insight teamsUnderstand who your best customers are and why they buy.
- Territory & sales plannersUse firmographics and geography to plan coverage and quotas.
- Direct marketersAdd phone, fax and alternate contacts for multi-channel campaigns.
- AnalystsSegment and model customers with clean, enriched attributes.
What you receive
- Enriched records with requested attributes
- Firmographic & geographic fields
- Profiling and segmentation report
- Excel/CSV or database-ready output
Files are exchanged securely, processed in-house and never resold or reused.
Frequently asked questions
Where does enhancement data come from?
From permissioned consumer and business databases, many hosted in-house, that are licensed for third-party direct-marketing use.
Can you profile our customer base?
Yes. We can classify, segment and aggregate your customers using factor, cluster and conjoint analysis to reveal your most valuable profiles.
Do I pay for records that cannot be enhanced?
Pricing is agreed up front; for most attributes you only pay for records we successfully enhance.